Content operations built to rank — and get cited.
Four disciplines, handled by one operator: content strategy, editorial management, SEO, and GEO. No hand-offs between a strategist, a writer, an SEO vendor, and a dev team — the same person plans it, writes or edits it, optimizes it, and ships it into your CMS.
Pick one, or run all four as a system.
Most clients start with an audit, then move into an ongoing retainer covering two or more of these. Each can also be scoped as a standalone project.
Strategy & Architecture
The plan that tells you what to publish, in what order, and why — tied to search intent and business outcomes, not just a content calendar to fill.
- Topical authority mapping
- Content audits & gap analysis
- Editorial calendars & detailed briefs
- Site architecture & internal linking plans
Editorial Operations
The systems that keep a growing site accurate, on-brand, and on schedule — so quality doesn’t slip as volume goes up.
- Freelance writer sourcing & management
- Line editing & fact-checking
- Compliance & legal-review workflows
- Style guides & editorial standards
Search Optimization
Technical and on-page work built into the content itself, not bolted on after publish.
- Technical audits & site-speed fixes
- On-page optimization & internal linking
- Schema & structured data
- WordPress build & ongoing maintenance
Generative Engine Optimization
Structuring content so AI answer engines can understand, trust, and quote it — the newest layer of visibility.
- Answer-first formatting & clear factual writing
- E-E-A-T & author-authority signals
- Structured data for machine readability
- Citation tracking across AI engines
Three ways to start.
One-time audit
A full content, technical SEO, and GEO-visibility review with a prioritized findings document. The right starting point if you’re not sure where the content is actually losing.
Fixed-scope project
A defined deliverable — a topical map, a migration, a compliance pass on existing content, a GEO restructure — with a clear start and end date.
Ongoing retainer
Continuous strategy, writing or editing, and optimization, run as a standing operation rather than a one-off engagement. Most content sites need this to compound.
A four-stage engagement.
Every project moves through the same sequence, whether it’s a single audit or an ongoing retainer.
Audit
Full review of content, technical SEO, and current AI-citation visibility.
Architecture
Topical map, editorial calendar, and technical spec built around your team and timeline.
Build & Write
Pages get written, edited, fact-checked, and shipped — citation-ready from the start.
Monitor
Rankings and AI-citation tracking, with a standing cadence to revise what’s underperforming.
Not sure which service fits?
Start with a call. Most engagements get scoped after a 20-minute walkthrough of your site and goals.